| 000 | 00651nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20250219101425.0 | ||
| 008 | 250219b |||||||| |||| 00| 0 eng d | ||
| 040 | _cPK-LaNCA | ||
| 082 |
_a658.8 _bLEB |
||
| 100 | _aLerman, Scott | ||
| 245 |
_aBuilding better brands: a comprehensive guide to brand strategy and identity development _cScott Lerman. |
||
| 260 |
_aBlue Ash, Ohio _bHOW Books, an imprint of F+W Media, Inc., _c2013 |
||
| 300 |
_a199 pages _bcolor illustrations ; 21 cm, HB |
||
| 500 | _aIncludes index. Includes bibliographical references (p. 191) and index. | ||
| 546 | _aEnglish | ||
| 650 | _aBranding (Marketing) | ||
| 942 | _cBK | ||
| 999 |
_c66502 _d66502 |
||