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Building better brands: a comprehensive guide to brand strategy and identity development Scott Lerman.

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Material type: Text

TextPublication details: Blue Ash, Ohio HOW Books, an imprint of F+W Media, Inc., 2013Description: 199 pages color illustrations ; 21 cm, HBSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	NATIONAL COLLEGE OF ARTS, RAWALPINDI CAMPUS - LIBRARY	658.8 LEB RP014154 (Browse shelf(Opens below))	Available		RP014154

Includes index.
Includes bibliographical references (p. 191) and index.

English

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