TY  - BOOK
AU  - McAdams, Katherine C.
TI  - Reaching Audiences : a guide to media writing
SN  - 9780023783517
U1  - 808.06607 
PY  - 1996///
CY  - Boston
PB  - Allyn and Bacon
KW  - Mass media--Authorship, Mass meda--Audiences
ER  -