TY  - BOOK
AU  - Lerman, Scott 
TI  - Building better brands: a comprehensive guide to brand strategy and identity development
U1  - 658.8 
PY  - 2013///
CY  - Blue Ash, Ohio 
PB  - HOW Books, an imprint of F+W Media, Inc., 
KW  - Branding (Marketing)
N1  - Includes index.
Includes bibliographical references (p. 191) and index
ER  -