Lerman, Scott  <br/><br/>
Building better brands: a comprehensive guide to brand strategy and identity development 
Scott Lerman. 
 - Blue Ash, Ohio   HOW Books, an imprint of F+W Media, Inc.,   2013 
 - 199 pages   color illustrations ; 21 cm, HB 
<br/><br/> Includes index.<br/>Includes bibliographical references (p. 191) and index. 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEB