TY  - BOOK
AU  - Aveni, Richard A. D'
TI  - Beating the commodity trap : how to maximize your competitive position and increase your pricing power : Richard A. D' Aveni
U1  - 658.8 
PY  - 2010///
CY  - Boston, Mass.
PB  - Harvard Business Press, 
KW  - Consumption (Economics) Commercial products. Strategic planning
ER  -