Aveni, Richard A. D' <br/><br/>
Beating the commodity trap : how to maximize your competitive position and increase your pricing power   Richard A. D' Aveni 

 - Boston, Mass.  Harvard Business Press,   2010 
 - xiv, 194p  ill. ; 24 cm, HB 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption (Economics) Commercial products. Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.8  / AVB