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Building better brands: a comprehensive guide to brand strategy and identity development Scott Lerman.

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Material type: Text

TextPublication details: Blue Ash, Ohio HOW Books, an imprint of F+W Media, Inc., 2013Description: 199 pages color illustrations ; 21 cm, HBSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	NATIONAL COLLEGE OF ARTS, RAWALPINDI CAMPUS - LIBRARY	658.8 LEB RP014154 (Browse shelf(Opens below))	Available		RP014154

Previous	No cover image available	No cover image available	No cover image available	No cover image available		No cover image available	No cover image available	Next
Previous	658.5752 BRA Idea searching	658.5752 BRA Idea searching for design : how to research and develop design concepts	658.8 AVB RP013918 Beating the commodity trap : how to maximize your competitive position and increase your pricing power Richard A. D' Aveni	658.8 LEB RP014154 Building better brands: a comprehensive guide to brand strategy and identity development	658.8 TUT RP013818 Social media marketing	658.84 WEB The WEB agencies	658.85 DIR DIRECT marketing design 2: creativity in direct response advertising	Next

Includes index.
Includes bibliographical references (p. 191) and index.

English

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