Direct marketing design 2 : creativity in direct response advertising (Record no. 8216)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00496nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240425164103.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231207s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 86636061 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NCA-PK |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 741.67 |
| Item number | DIR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author Name | Harbert, Richard N. |
| 245 #0 - TITLE STATEMENT | |
| Title | Direct marketing design 2 : creativity in direct response advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | PBC International Inc. |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 242p |
| Accompanying material | ill |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference(Not for Loan) |
| 999 ## - | |
| -- | 8216 |
| -- | 8216 |
| Withdrawn status | Weedout from Library | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| NATIONAL COLLEGE OF ARTS, LAHORE - LIBRARY | NATIONAL COLLEGE OF ARTS, LAHORE - LIBRARY | 08/12/2023 | 741.67 DIR | 11539 | 08/12/2023 | Book |