Building better brands: a comprehensive guide to brand strategy and identity development (Record no. 66502)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00651nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250219101425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250219b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaNCA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LEB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author Name | Lerman, Scott |
| 245 ## - TITLE STATEMENT | |
| Title | Building better brands: a comprehensive guide to brand strategy and identity development |
| Statement of responsibility, etc. | Scott Lerman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Blue Ash, Ohio |
| Name of publisher, distributor, etc. | HOW Books, an imprint of F+W Media, Inc., |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 199 pages |
| Other physical details | color illustrations ; 21 cm, HB |
| 500 ## - GENERAL NOTE | |
| General note | Includes index.<br/>Includes bibliographical references (p. 191) and index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Branding (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 999 ## - | |
| -- | 66502 |
| -- | 66502 |
| Withdrawn status | Weedout from Library | Permanent Location | Current Location | Date acquired | Full call number | Barcode | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|
| NATIONAL COLLEGE OF ARTS, RAWALPINDI CAMPUS - LIBRARY | NATIONAL COLLEGE OF ARTS, RAWALPINDI CAMPUS - LIBRARY | 09/12/2024 | 658.8 LEB RP014154 | RP014154 | 19/02/2025 | Book |