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Building better brands: a comprehensive guide to brand strategy and identity development

Lerman, Scott

Building better brands: a comprehensive guide to brand strategy and identity development Scott Lerman. - Blue Ash, Ohio HOW Books, an imprint of F+W Media, Inc., 2013 - 199 pages color illustrations ; 21 cm, HB

Includes index.
Includes bibliographical references (p. 191) and index.

English

Subjects--Topical Terms:
Branding (Marketing)

Dewey Class. No.: 658.8 / LEB

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Building better brands: a comprehensive guide to brand strategy and identity development

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