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Beating the commodity trap : how to maximize your competitive position and increase your pricing power Richard A. D' Aveni

Aveni, Richard A. D'

Beating the commodity trap : how to maximize your competitive position and increase your pricing power Richard A. D' Aveni - Boston, Mass. Harvard Business Press, 2010 - xiv, 194p ill. ; 24 cm, HB

English

Subjects--Topical Terms:
Consumption (Economics) Commercial products. Strategic planning.

Dewey Class. No.: 658.8 / AVB

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Beating the commodity trap : how to maximize your competitive position and increase your pricing power Richard A. D' Aveni

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