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Media adn communication research methods : an introduction to qualitative and quantitative approaches

Berger, Arthur Asa

Media adn communication research methods : an introduction to qualitative and quantitative approaches Arthur Asa Berger - London Sage Publications 2000 - xxi, 295p ill

English

ISBN: 9780761918530

Subjects--Topical Terms:
Mass media--Research--Methodology, Communication--Research--Methodology

Dewey Class. No.: 302.23 / BER

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Media adn communication research methods : an introduction to qualitative and quantitative approaches

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